We Build Sales Machines That Print Revenue
Fractional CRO services for direct sales companies ready to scale — without hiring a full-time VP.
From Hustle to System – Sales Teams That Run Without You.
Sales systems, recruiting pipelines, and CRO leadership built for D2D and phone sales companies.
Setters and closers dialed in
Recruiting that actually delivers
Sales org structure that scales
Who We Are
We Help Founders Step Out of the Sales Seat
If you’re a business owner juggling sales, recruiting, training, and putting out fires — we build the systems and structure so you can scale. SUNI Sales supports direct sales teams across
Solar
We optimize setter/closer teams with better training, pay plans, and pipeline control.
Roofing/Windows & Exterior
Whether you sell storms or retail, we turn your canvassing crew into a predictable sales engine.
Pest Control
From high churn to high retention — we build pest control teams that close fast and stick around.
HVAC/Plumbing
We implement straight-line selling systems and tech-enabled tracking for service teams ready to grow.
High Ticket Phone Sales
We structure your offer, script, and close process so your closers don’t leave deals (or dollars) on the table.
And Much More
From window sales to cleaning services, if your team knocks doors or closes over the phone — we build the system that drives your revenue.
Our Framework
Your Revenue Operating System
Most companies rely on a few top reps and sheer hustle. We replace chaos with a proven, scalable system. Here's what we implement:
Recruiting Engine – Attract, filter, and onboard better reps
New Hire Training - Design, build, film and edit new hire training
Sales Process Design – Scripts, objections, and close tracking
Comp Plan Strategy – Align pay with performance
CRM + KPIs – Full visibility into your team’s performance
Rep Ramp Plan – 30/60/90 structure that builds consistent closers
Leadership Development – Turn team leads into real managers
Continuous Improvement - Constant manager and rep development
plans
Our Core Programs
Bronze
A one-time engagement to fix what’s broken and build what’s missing.
Sales Foundation Sprint
Audit + Team Insights
Sales System Design
Recruiting Funnel Templates
CRM + KPI Setup
Live Handoff Session
Silver
We become your sales leader, driving execution and accountability.
Fraction CRO Partnership
Daily Sales Huddles
Rep Accountability System
Comp Plan Optimization
Leadership Coaching Calls
Recruiting optimization
Gold (Custom available)
For teams who want to scale fast with full executive-level support.
Sales in Channel in a Box
Full Recruiting Control
Onboarding & Ramp
Daily Team Oversight
SOP Library Access
Fully Hands Off Team Run
TESTIMONIALS
Proven Results
Built a national sales infrastructure that scaled from a single region to over 40 markets. Sales systems helped drive rapid team expansion and operational efficiency, contributing to a $140 million acquisition.
Blue Raven Solar
Implemented recruiting systems, sales processes, and leadership structure across multiple regions. These frameworks supported over $100 million in annual revenue and enabled Fluent to become one of the largest privately held solar sales orgs in the U.S.
Fluent Solar
Launched and scaled a D2D sales team from zero to over 150 reps. The system drove $1M in year one and $10M+ in year two, all through door-to-door sales of residential fiber internet.
Door Driven
Frequently Asked Questions
Your Questions, Answered Clearly
What exactly does a Fractional CRO do?
We act as your outsourced VP of Sales — building your sales systems, leading your team, and holding reps accountable without the cost of a full-time executive.
How long does it take to see results?
Most clients start seeing improvements in recruiting, rep performance, and reporting within the first 30 days. Full transformations typically happen within 60–90 days.
Do you manage our sales reps directly?
In our Scale and Full Build packages, yes — we run meetings, set KPIs, and lead the team like an in-house CRO would. You stay focused on growth while we run the sales machine.
What size companies do you work with?
We typically work with companies doing $2M–$25M in revenue, or teams with 5–100+ reps. If you’re earlier or scaling fast, we’ll still build the right-sized system.
Do you help with recruiting too?
Yes. We provide recruiting funnels, screening systems, and optional done-for-you recruiting support. You’ll have predictable rep flow built right into your sales engine.
What tools do you use?
We work inside your CRM (Go High Level, Salesforce, etc.) or set it up from scratch. We also use Airtable, Google Sheets, and plug into your existing ops stack.
How do we get started?
Book a free strategy call. We’ll audit your current sales structure and recommend the right path — whether it’s a one-time sprint or a full-scale partnership.
Stop Managing Sales — Start Scaling Revenue
Let’s Build Your Revenue Machine
If your sales team depends on you to grow, you don’t have a system — you have a job. Let’s fix that - We’ll map out a custom revenue plan for your team in 20 minutes or less.
You're one call away from replacing chaos with a proven system. Whether you're stuck hiring, stuck closing, or stuck in the middle of it all — we'll help you build a sales org that runs without you.
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